A series of automatic emails sent to subscribers in response to their activities or behavior, such as subscribing to a newsletter, making a purchase, or leaving a cart, is known as an email flow. To nurture leads, advertise services, or make sales, these automated emails are pre-designed and set to be sent at predetermined intervals.
Here is some email marketing flow you should try more here:
1/ Welcome Series Flow A welcome series flow is an email marketing campaign that is designed to welcome new subscribers to your email list. This flow typically consists of a series of emails that introduce your brand, set expectations for future emails, and offer a valuable lead magnet. The goal of a welcome series flow is to build trust and establish a relationship with your subscribers from the outset.
Basic flow of welcome series email
Emails in the welcome series are frequently distributed over a few days or weeks. They usually proceed according to a pattern that looks somewhat like this:
#1: A greetings email (sent immediately after signup) #2: Presenting the business or brand (sent a few days after signup) #3: Highlighting the business's goods or services (sent a week after signup) #4: Requesting comments (sent a few weeks after signup) #5: A special deal or offer (sent periodically throughout the relationship)
2/ Abandoned Cart Flow An abandoned cart flow is an email marketing campaign that is designed to win back customers who have abandoned their shopping carts before completing a purchase. This flow typically consists of a series of emails that remind the customer of the items left in their cart, offer incentives like discounts or free shipping, and encourage them to complete their purchase. The goal of an abandoned cart flow is to recover lost sales and increase conversion rates.
Abandoned cart flow is the most used email flow
Most abandoned cart software will allow you to customize:
The criteria that needs to be met for an email to fire. So for example, only send when a certain product is added to the cart. The time delay between the customer abandoning the cart and the abandoned cart email being sent. How many abandoned cart emails are sent to the customer. The contents and design of each email.
With the basics out of the way, let’s look at some of the best abandoned cart email examples that will help you convert. An email sent to clients who have abandoned their carts gives you another opportunity to interact with them. Use the chance to spread the word about your company and further develop your relationship with customers.
3/ Re-engagement Flow A re-engagement flow is an email marketing campaign that is designed to re-engage subscribers who have become inactive or disengaged from your emails. This flow typically consists of a series of emails that offer incentives like discounts or freebies, provide valuable content, and encourage subscribers to update their preferences or opt-in again. The goal of a re-engagement flow is to revive interest and keep your subscribers engaged with your brand.
Re-engagement email is also called "win-back" email
Re-engagement emails are emails that are intended to pique the attention of these disinterested subscribers once more and win them back. Because of this, these emails are also sometimes referred to as "win-back" emails.
Businesses may automate their email marketing efforts and communicate with their subscribers in a more focused and personalized way by using email flows. Businesses may improve their conversion rates, foster customer loyalty, and ultimately increase sales by conveying the appropriate message at the right time. Welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns are a few examples of frequent email flow types.