10/03/2023
Given that welcome emails have a four times higher open rate and a five times higher click-through rate than regular emails, it's critical to make sure your content is top-notch.
The first email correspondence a business has with a potential customer is a welcome email. It frequently appears in emails sent to users throughout the onboarding process to introduce them to the brand. Discover more common email flow here
Welcome email is very first reach to your customers
With the help of welcome emails, marketers may lay the groundwork for their future relationship with subscribers. Given that many of these emails are read because they are sent after a purchase or upon signing up for a company's newsletter, the impression they leave on the reader is the impression the reader will retain over time. Despite the fact that just 57.7% of brands send welcome emails to new subscribers, welcome emails typically bring in up to 320% more money than other promotional emails.
1/ How to write a great welcome email
Sending a cordial welcome email to a new client is the first thing you should do. In addition to introducing yourself and your business, this email should provide helpful details about your services.
Introduce yourself
Explain who you are and what your organization does in your introduction. The client will learn more about you and see that you have a capable team by doing this. "Good day, [customer name],"
I will serve as your dedicated Account Manager and my name is [your name]. [Kind of service or product] is our area of expertise at [company name], and we cater to businesses just like yours. I am thrilled to have the chance to work with you and am looking forward to assisting you in achieving your objectives.
Make it impressive with your company background
A brief history of your organization and some details about your personnel may also be appropriate to offer. The client will learn more about you and your business as a result.
What you offer
You can also include some helpful information about your services in this section. You may list the following, for instance: What is your service/product The unique selling point of your product/service Your expertise in the field How your service/product contribute to customers’ life
How other customers review on your service/product
This is also an excellent moment to share any customer testimonials you may have. Using social evidence in your welcome email to a new client will help you establish credibility.
"We are pleased to report that our clients have provided us with favorable comments. [Client names] and [Client name] are a few examples of our clients. What they said was as follows:
[testimonials]”
Do not forget testimonials
Pricing plan
You might also want to include some details regarding your price. For instance:
"We have very competitive prices, and we give discounts for large orders."
Call to action
You should include a call to action at the end (CTA). This is something you want the customer to carry out, such as get in touch with you to go over their project or make an order.
For instance, in a welcome email to a new client, you could suggest that they get in touch with you if they require any additional help.
"Please visit our website or give us a call at [phone number] if you'd like to learn more about our services. We would be delighted to talk with you about your project and offer a free consultation.
2/ Examples of welcome emails to your new customers
Airbnb
Subject Line: Welcome to Airbnb – Here’s $40 off your first trip! Airbnb's welcome email provides a personal touch by addressing the recipient by name and using a friendly tone. It offers a discount code for the recipient's first trip, which is a great incentive to book a stay with the company. The email also includes a call-to-action button that takes the recipient directly to the booking page.
Grammarly
Subject Line: Welcome to Grammarly! Grammarly's welcome email is concise and to the point. It thanks the recipient for signing up and offers a brief overview of the service's benefits. The email also encourages the recipient to download the Grammarly extension, which is a key feature of the product.
HubSpot
Subject Line: Welcome to HubSpot – Let’s get started! HubSpot's welcome email is designed to help the recipient get started with the company's platform. It provides a link to a quick start guide, as well as links to resources such as the HubSpot Academy and community forum. The email also includes a personalized signature from the recipient's account manager.
Dropbox
Subject Line: Welcome to Dropbox – Get started with these tips! Dropbox's welcome email provides a quick overview of the company's features and encourages the recipient to start using the service right away. The email includes links to tutorials and resources, as well as a call-to-action button that takes the recipient to the Dropbox download page.
Birchbox
Subject Line: Welcome to Birchbox – Your personalized beauty box is on its way! Birchbox's welcome email provides a preview of the recipient's first beauty box and includes a personalized message from the company's founder. The email also encourages the recipient to complete their beauty profile and provides links to additional resources, such as Birchbox's blog and social media accounts.
Evernote
Subject Line: Welcome to Evernote – Here’s how to get started! Evernote's welcome email provides a step-by-step guide to getting started with the company's note-taking app. The email also includes links to additional resources, such as the Evernote community and help center. The email ends with a call-to-action button that takes the recipient to the Evernote download page.
Skillshare
Subject Line: Welcome to Skillshare – Let’s learn something new! Skillshare's welcome email provides a warm welcome and encourages the recipient to start learning right away. The email includes links to popular courses, as well as a call-to-action button that takes the recipient to the Skillshare homepage. The email also includes a personalized message from a Skillshare teacher, which adds a personal touch.
Reach to your customers with a welcome email
Sending welcome emails to new customers is an amazing approach to introduce them to your business. You can differentiate yourself from the competition by creating an outstanding welcome email for a new client. Also, it will provide your customers a general idea of what you offer, how they can get started, and how they will interact with your team. Hope that this blog can help you build an effective welcome email.