Do you know what "analysis paralysis" means? It's the idea that having too many options can make it difficult for someone to decide. If there are too many locations to look at or if the design is confusing, visitors to your website may also encounter this.
Visitors will not convert when this occurs. As a result, cutting your cost per acquisition is a benefit of boosting your conversion rate.
Have you ever looked at your website and thought “Maybe our customers can not understand what we are trying to do”. If that thought ever shows up, well, it’s time your website needs some update and redesign.
Every website has a distinct brand that guides viewers to a particular area. For example, a medical service provider needs to build a clean and healthy website with blue of trust and the image of a blouse with the degree and certificate. A legal service company needs the image of trust, professionalism, and keenness. However, every website shares the same condition that it has to be easy for the potential customer to reach and understand the core value of the company.
1/ Include social proof
Did you know that 89% of customers research products online before buying? Positive customer evaluations are among customers' top three purchase impacts, according to a separate Canvas8 study commissioned by Trustpilot, which revealed 49% of consumers do. Your reputation and internet presence unquestionably affect your conversion rate. For this reason, social proof should be present on your website.
The social proofs have the great impact on customers
Additionally, you want to provide endorsements and evaluations directly on your website so that people won't need to go to another website. Your product or service should demonstrate that your customers have liked utilizing it. Your conversion rate will suffer if it isn't.
If you are a legal service company, just let them know your reputation in the field with the cases and a team of good lawyers.
2/ Enhancing your website performance
One mistake that many website owners commit is assuming that their pages load quickly enough without checking their actual performance. The majority of websites these days actually load fairly quickly if the user has a strong internet connection.
According to studies, most users are surprisingly impatient with lengthy loading times. Nearly 47% of visitors anticipate that every website will load in a few seconds or less. The ideal page load time for the majority of websites is three seconds or less. You may see a drop in conversions of up to 7% for each additional second that a page takes to load.
A fast site can satisfy your customer and keep them excited
That’s how exactly Embery will help you with your website. We can enhance your website performance, as well as rebuild your website and turn it into its best performance. You can choose from our few strategies to start enhancing your website. First we analyze your website, and detect what needs to be enhanced. We will make sure that you can stay in the loop with our process.
3/ Track how people interact with your site
If you don't know how visitors utilize your website, it will be difficult to increase conversion rates.
But how do you spot the areas where guests trip over themselves? You can view screen recordings of people on your site using website analysis tools. You can observe what they select, if they dismiss an offer, and whether they stop completing a form in the middle.
You always have to know that how your customers interact with your site
These tools should also provide heat maps of your website so you can identify what content is more noticeable and engaging.
4/ Add live chat
A website visitor who doesn't convert may have a query or worry about your goods or service. You should think about integrating live chat with your website to prevent losing potential consumers.
Your customer care or sales representatives can allay the worries of potential customers who are debating by using live chat.
Live chat can make your customers more interesting with your products
You can say “Good Morning” or something to start the live chat. Then start to ask them about their demands, and give them enough valuable information. If you win their consideration, you can convert them into real customers.
When it comes to legal service, maybe information about the updated law about taxes can be a great idea. It can be a great way to let customers know that “Wow, they are really the experts in the law of taxes. I’m gonna need them”
5/ Increase trust and remove friction
If users don't trust your brand or encounter friction during the conversion process, they won't convert. How can you foster more trust?
You can employ a number of strategies, such as money-back guarantees, frequent content updates, avoiding spammy links, and making the website simple to use. There will be tension and mistrust if it appears that you haven't updated your blog in two years or if there are many broken links.
Trust can make your customers decide quickly
Additionally, you might provide team biographies so that your audience is aware of who is providing the material. A legal service website with a team of lawyers and their big profile on it will gain the trust from the customers.
6/ Create abandoned cart email campaigns.
Have you ever visited a website, put something in your cart, and then changed your mind about checking out? We all do it, thus it most likely occurs on your website as well.
Remembering those potential customers is important. An abandoned cart email campaign should be sent to the person who abandoned their cart.
7/ Meet your audience's expectations
When someone clicks on your site after reading your meta description on Google or seeing your search engine ad, your landing page needs to follow through.
You have to deliver on the promises that were made in that copy. For example, if a user sees this post in Google, they're going to expect to find strategies to improve their conversion rate. If they clicked through and this page only had pictures of puppies, they'd be confused.
You win if you can meet your customers' expectation
If a landing page doesn't deliver on what a user thought they were getting, they won't convert. That's why you need to think about the entire process from seeing an ad, going to your landing page, and downloading an offer.
If a landing page isn't converting, review your social media posts and search engine descriptions to see if you follow through on the promises you made.
In conclusion, having your website analyzed and starting to rebuild your website can increase the conversion rate which helps your customers to access your service more easily and faster.
If you want to find someone to make your thoughts happen, Embery is here to help you.