In the previous blog, we have talked about on-page SEO and its important role. Optimizing on-page SEO is never easy since it requires lots of effort from technique and contents.
To publish high-quality and relevant content, on-page SEO includes optimizing your Titles, HTML tags (title, meta and headers) and images. It also means making sure your site is Expertised, Authoritativeness, and Trustworthiness (EAT).
1/ Define Target Keyword for each Page
How keywords are organized on a page
The first thing is to determine the target keyword for each page, if you don't do this you will waste time and effort on SEO efforts later.Keyword research is a process of finding out what people are searching for on the internet and then using those words to create content for your website. The process of keyword research includes:
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Researching the volume and number of keywords
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Finding out which keywords are relevant to your business
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Creating content that will rank high in search engine rankings
2/ Enhance E-A-T technique
The word E-A-T stands for expertise, authority, and trustworthiness. It originates from the 168-page Google Search Quality Rater Guidelines, which human quality raters use to evaluate the caliber of Google's search results. Google has always placed great emphasis on high-quality content. It wants to make sure that sites that produce high-quality content are rewarded with better rankings, and that sites that produce low-quality content get less exposure.
E-A-T technique is a must-followed technique
There many ways to enhance the EAT for your website that you can follow including:
- Process a test and improve the quality of your existing content
- Enhance your branding
- Add Author name & bio for all content
- Cite information from reputable sources
- Create the long and valuable contents
There is a clear relationship between what Google considers “high-quality content” and what appears in search results. EAT plays a role in Google's organic search results which means E-A-T must be considered in your SEO strategy
3/ Create the SEO content system
The most critical element that Google considers when ranking websites on the search results page is content SEO. SEO content is content on a website that is built and optimized to increase rankings on search engines. On the other hand, SEO content should be understood by both customers and Google bot.
Make sure your content is valuable and well-organized
It is built based on the specific Keyword list. These keywords should appear repeatedly in the whole blog to make sure Google has enough information to recognize what you are trying to deliver.
4/ Meta Description
Meta Descriptions are HTML attributes that provide a brief description of a web page's content. Meta description is used in search results to show a preview for the web page, similar to the title tag, is two important pieces of information that determines whether searchers will come to your website.
Meta Description is the short description for your page appearing on the SERPs
Since they don't incorporate it into their ranking algorithm, search engines claim that the meta description has no direct SEO benefit. However, there is a side benefit: Google utilizes click-through rate (CTR) to determine whether your result is a good one. Google will consider you to be a good result and, depending on your position, will boost you up the ranks if more people click on your result.
5/ Featured Snippets
Featured Snippets are a type of SERP feature that typically show up near the top of search results. They answer a searcher's question with a short excerpt taken from one of the top-ranking pages.
The position of featured snippets
The basic process is very simple but it will take sometime to reach it
- Ranked in the top 10. Google usually pulls the code from one of these pages.
- Make sure that Google has shown a featured snippet for similar content (of another site). You will use this to understand how to 'answer' a query.
- Provide answers on your site. Google can't pull from your page if it's not there.
- Use the correct format. Paragraph, list or table — What do Google and searchers expect to see?
Google’s new featured snippets are taking over the SERPs, and it doesn't look like they're going anywhere anytime soon. With this new change in SERP, you need to be on your toes and make sure your content is optimized for this new feature in order to get the most benefits from it.
6/ Increase user engagement
Enhancing your site's on-page SEO factors is only half of the battle. The other half lies in ensuring that users don't bounce - instead, they keep viewing your content, engage with it, and keep coming back for more.
Make sure you can increase user engagement
A lot of the time, people just want to read a few articles and then move on with their lives. The best way to keep them engaged is to design the content in a way that is easy for them to scan through and find what they are looking for.
The main goal of any website should be to make it as easy as possible for visitors to find what they are looking for. If you do this, you will have an increased likelihood of keeping your visitors engaged.
Basically, it is all you need for your on-page SEO strategy but still have some deeper technique behind. If you can present and communicate knowledge about your subject in the best, most appealing, and most practical way for readers, you will receive the highest grade. As a result, if you produce content that your readers adore, search engines will too. In the end, there are two main things you have to remember: Never try to trick the Engine Search and Focus on the valuable content