According to Bloomberg, E-commerce Market to be Worth $16,215.6 billion by 2027. To join this market, you have to make sure that you own a very professional and outstanding landing page.
When brainstorming a landing page, your consumers are always an excellent place to start. When it comes to brainstorming, your customers are always a good place to start.
There are many ways you can do this. You could interview them over the phone or in person, send out surveys, or even just observe them as they browse around your site. The point is that you need to be able to see what they're seeing and think about what they might want.
1/ Research your customers’ insight
Every business plan needs clear and detailed research insight into your customers. The right Customer Insight analysis allows you to see patterns in buying behavior. Then build a close relationship with customers, and increase competitive advantage ahead of competitors.
First of all, you need to understand your customers’ insight
To understand customers’ insight, we need to collect the data related to information related gender, interests, and demographics,…Then we interpret customer behavior and trends based on data collected from them. From there, give specific advertising and production strategies to improve the quality of products and services and increase sales so that both businesses and customers benefit.
2/ A clear value proposition
On your landing page, it is vital to nail your value right away. What you’ve delivered to customers should be very obvious, and your value should take the center proposition.
The title on the Shopify trial landing page, for example, is “Sell Online With Shopify”. It’s simple and straightforward, and it tells you precisely what you can do just by reading it.
A clear value proposition makes your landing page more on-point
From the customers’ insight, you need to understand what your customers are looking for. Then, you offer it directly and clearly to them. Make sure that they know they know you can fulfill their wants.
3/ A strong call to action
To convert your customers from reading to buying, you have to make sure that you have a strong enough CTA (call to action). Whether you’re asking customers to join up, give up their contact information, begin a free trial, or download a whitepaper, your CTA must be compelling.
A strong CTA is a key to converting your customers into the buyer
The CTA should be clearly displayed on the website so that readers’ attention is directed to it and they understand exactly what they must do. Please do not make your users scroll too much to discover your CTA. Make it simple for them!
4/ Focus on visual
Your landing page’s aesthetic appeal must be strong. Concentrate on a single image on a white backdrop. The picture should be as clear as possible about what your product accomplishes.
The visual makes your landing page more attractive
If your business is about clothes, you need to enhance all your pictures of your products. According to a report, 90% of people are attracted to high-qualified listing media. It should include a snapshot of a person dressed in clothing as well as separate photographs of the clothing underneath.
The portraits of lawyers should look very professional and reliable, especially if they are in the legal service industry. This way, people will be able to see that you are a trustworthy person who can be relied on for help or advice. A good portrait can also make it easier for people to find your contact information online, since it will be in the picture.
The goal is to convey the message that “anyone can construct a website to sell garments”
5/ Social Proof
The psychological and social phenomena of social proof are built on normative influence. Simply said, individuals like to conform in order to be liked by others. If thousand of people give like your products on social, your customers can have a great first impression of your products.
Social Proof does affect your customers’ decision to buy
Your customers can doubt your words, but they will trust other customers’ reviews.
If you don’t have enough resources to do research about your customers and optimize your landing page based on your customers, you can leave it to a 3rd party. Embery provides the full service related to building a landing page.
Research market and customers are one of our services that we are specialized in. Embery have the experts and special tools to measure the hobbies of customers and optimize them.
Contact Embery now to receive the free consultancy