The branding process is a set of clearly defined steps intended to create a business's value system and communication framework and provide a consistent brand identity. A brand is the sum of a company's values, beliefs, promises, and personality. Brands are built through the process of branding. A branding toolkit is a set of tools that helps a business to establish and communicate their brand values. It includes logos, slogans, color schemes, fonts and more. Branding your business is now becoming more important than ever since the new businesses keep growing up so fast. No matter how many of them, you need to make something unique about your compared to your competitors. So exactly how important is branding?
1/ Define your business in the eyes of customers
A business needs to define its brand, and the way it is perceived by customers. A brand toolkit can help people in the company to understand what their company stands for and what they need to do to maintain that perception.
Create an amazing brands toolkit for your business
A company's brand should be simple and memorable so that it is easy for customers to remember. This will help them make an instant connection with your company when they see your logo or hear your name mentioned. Embery provides the service of creating brands toolkit with high quality!
2/ Make you become unique among others
The fact that there are always a lot of companies out there offering the same services or items is the challenge. So what makes you become so unique among the others?
The first thing you should do is to make sure that your logo and branding are unique. You may want to explore ways to differentiate yourself, such as by providing a better customer experience, or by focusing on a specific niche that no other company is addressing.
Always think different to make you look different
There are many different ways in which companies can do this, but one of them is by creating a logo. A well-designed logo can be the difference between success and failure for a company, as it helps them stand out from their competitors and tells people what they are all about.
3/ Build customers recognition
Having your brand more remembered is another benefit of making a sustained branding effort. It fosters familiarity when clients can recognize your business based on tangible, illustrative, and audible components.
One thing interesting about branding is that 81% of customers make purchase decisions based on the branding trust. They tend to look for the name of your business on the mass media or from other people to know its origin. If you have the recognition from customers, you may have better sales. That’s call of power of branding.
4/ Create the loyal customers’ list
Powerful brands frequently have a loyal following of consumers, but this is not accidental. It results from offering distinctive experiences and messages that their target audiences may identify with to create a bond.
A very popular example is Apple, the brand loyalty for Apple has hit an all-time high of 92% by 2021. The company previously had enjoyed the loyalty of 90.5% of customers in 2019, which was still an industry high.
The power of loyal customers
These customers have the potential to be the most successful brand ambassadors since they have the capacity to spread the word about your business' benefits to friends and family.
The loyal customers have strong trust in your business which makes them willing to spend more money on your products with less heritage. That's why with a 5% increase in customer retention, your brand can increase business profits by 25% - 95%.
5/ Attract more talented employees
Additionally, branding has importance for your business from internals. Of course, you always want your employees to enjoy their time at your business and feel like a valuable member of the team.
A company with a strong branding will find it simpler to persuade staff members that their work is more than just a job. You also want your employees to feel proud of what they do and enjoy working at your company because it's a great place to work.
Talented employees are the key
According to LinkedIn, organizations with a strong branding will attract talented applicants 50% more rapidly than those without one. They will also recruit at a 50% lower cost per hire.