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HomeBlogAre You Wasting Money on Ads? How to Find Out – And Fix It

Are You Wasting Money on Ads? How to Find Out – And Fix It

01/09/2025

Tired of spending more but seeing less? Many Vietnamese business owners in Australia waste thousands on ads without knowing which channels truly work. In this blog, Embery reveals how smart budget allocation and clear tracking helped a Melbourne bin hire company cut cost per lead by 40% and boost conversions by 52% — all without increasing spend.

You’ve boosted your budget. You’ve tried Facebook, Google, maybe even TikTok and LinkedIn. But your sales? Still unpredictable.

Here’s the truth: it’s not always about spending more – it’s about spending smart.

If you’re a Vietnamese business owner in Australia, chances are you’ve been asking yourself:

  • Which channel is actually bringing me sales?

  • Am I overspending somewhere?

  • If I cut my budget, will my leads disappear?

At Embery, we’ve seen it all – and we know exactly how to help you stop wasting money and start seeing real returns.

The Problem: Blind Spending

Many business owners run ads across multiple platforms without clear tracking. You might be:

Running campaigns on both Google and Facebook without knowing which drives actual sales.

Paying for impressions but not tracking conversions.

Sticking with channels “because everyone’s doing it” instead of data-driven decisions. The result? You’re spreading your budget too thin – and getting disappointing results.

The Solution: Data-Driven Marketing

Here’s how Embery changes the game:

  • Channel Performance Audit We review every marketing channel you’re running – from ad spend to cost per lead to return on investment.

  • Smart Budget Reallocation We cut or reduce spend on underperforming channels and double down on the winners.

  • Tracking & Reporting You Can Understand We set up clear dashboards so you can see exactly where your money is going – and how much it’s making you.

Why Embery Works for Vietnamese Business Owners in Australia

  • Bilingual Support: Our team in both Australia and Vietnam understands your language and business culture.

  • Local Market Expertise: We know what works for the Australian market – and how to adapt for Vietnamese-owned businesses.

  • Proven ROI: Our strategies have reduced ad costs by up to 35% while increasing lead quality.

Client Story

A Melbourne-based bin hire company was running two Performance Max campaigns with a combined spend of $2,520 over 7 days. However, performance varied significantly between them. The first campaign spent $1,520 for 36 conversions, resulting in a cost per conversion of $42.34. In contrast, the second campaign optimized by Embery spent just $1,000 but generated 40 conversions, lowering the cost per conversion to $25.05. By reallocating budget toward the optimized campaign, we helped the client achieve a 52% improvement in conversion efficiency and cut cost per lead by over 40% — delivering more customers for the same budget.

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👉 Stop guessing. Start scaling. 📞 Book your FREE Marketing Audit today and discover exactly where your money should go.