The Incredible Branding Story that You should know

The core of a successful marketing plan is storytelling. All the popular brands have the common point: they have such great storytelling about their brand.

Storytelling is a powerful tool in marketing, and it can help brands connect with their audience on an emotional level. By telling a compelling story about their brand, businesses can create a memorable and authentic experience that resonates with their customers.

Effective storytelling can help businesses achieve several key marketing objectives, such as:

Building brand awareness and recognition - A well-crafted brand story can help businesses stand out in a crowded market and create a strong identity that resonates with their target audience.

Establishing brand credibility and trust - By telling a story that highlights their values and mission, businesses can establish themselves as trustworthy and authentic, which can help build customer loyalty and trust.

Creating an emotional connection - Stories that tap into emotions such as joy, sadness, or inspiration can help create a deeper connection with customers, leading to increased engagement and loyalty.

Encouraging customer engagement and advocacy - When customers feel connected to a brand story, they are more likely to engage with the brand and become advocates for its products or services.

Ultimately, storytelling is a powerful tool in marketing that can help businesses create a unique and memorable brand identity that resonates with their audience. By crafting a compelling brand story that highlights their values, mission, and unique selling proposition, businesses can differentiate themselves from their competitors and build a strong relationship with their customers.

1/ Starbucks

Everyone knows the logo of this popular coffee brand is a green mermaid, and it has become so familiar even to the people who do not like coffee. So what is the story behind this mermaid?

The concept behind the design was that sailors were thought to have been drawn to shipwrecks off the coast by sirens' alluring sounds. The creators of Starbucks wanted to convey the impression that they seduce coffee drinkers, and they drew inspiration from this.

Starbucks logo

So how to make such a brilliant logo? Embery will help you make it clean and perfect.

2/ Apple

We all love stories. Stories are the way we understand the world, and connect with others. So do the big companies, they all have their STORY to tell the world!

Apple and Steve Jobs started their story in 2007 with the very first iPhone. The story was built even before the audience had seen it, and perfectly consistent with Apple's brand. Apple knew they'd made something exceptional.

Apple storytelling is such an innovate

Today, Apple continues Steve Jobs' tradition of storytelling marketing. They do a fantastic job of illustrating through a story what it looks like for customers to use their goods effectively.

They also show how their products help people create their own stories, and Apple highlights the stories people create.

3/ McDonald

McDonald’s is one of the most influential companies in history. But how did they manage to develop such a strong brand?

A case study in iconic brand building is the McDonald's design. It's the ideal combination of being both easy enough for a young child to draw from memory and distinct enough to be instantly recognizable. The significant colors and the simple font are very pleasing to eye and easy to understand.

The significant color of McDonald

When you look at McDonald's logo, you can imagine the perfectly delicious fried, as well as see the M for McDonalds. So whenever a customer wants fries, they always think of McDonalds!

McDonald's can dominate the world with such an iconic logo, so it's time to create a logo for your business!