A good logo delivers the owner's intended message and is distinctive, acceptable, usable, graphic, and basic in design. An effective logo typically has an idea or "meaning" that conveys the desired message. In most circumstances, a logo should be effective without color and be able to be printed in any size. The key components of a great logo are a great concept and a fantastic execution.
The story behinds the logo
“The strongest logos tell simple stories.” — Sol Sender.
Every logo should have a story behind it. Additionally, logos serve as the visual representation of your brand's personality, values, and key messages. They act as the mascot of your business. A logo should be unique, memorable and easy to identify. It should not be too complicated or flashy because it might confuse the customers. A logo is also used as a way for people to remember the company so it needs to be simple yet impactful.
Every logo has story behind it
Let’s get an example about Starbucks’ logo. Everyone knows the logo of this popular coffee brand is a green mermaid, and it has become so familiar even to the people who do not like coffee. So what is the story behind this mermaid?
The concept behind the design was that sailors were thought to have been drawn to shipwrecks off the coast by sirens' alluring sounds. The creators of Starbucks wanted to convey the impression that they seduce coffee drinkers, and they drew inspiration from this.
So how to make such a brilliant logo?
Logo design process
When creating a logo, follow a process that ensures the final design meets the needs of the clients. Below, we have listed the typical process that professional logo designers follow. With practice, you will no doubt develop your own.
Design brief. Conduct a questionnaire or discuss with your team to find out what should represent your business. It can be anything, and you should write down every single idea of your team since something silly can be the best idea.
Research. Do some study on the business, its past, and its rivals. Solve problems first, then design.
The name Starbucks didn't always exist. The initial owners originally gave their business the name Pequod in honor of the whaling ship from the Moby-Dick myth. They quickly recognized that this name wasn't appealing, so they changed it to Starbuck, the ship's chief mate.
How Starbucks' logo design changes over time
You can see that somehow the current logo is inspired from their history. To reflect the company's new mission, the color of the logo changed from brown to Kelly green. Additionally, the phrases "tea" and "spices" were omitted.
Reference. Do some research on popular styles and trends, as well as logo designs that have been effective in the past. Consider trends rather than following them for their own purpose; durability in logo design is important.
Sketching and conceptualizing. Get creative and be inspired.Sketching is a great technique to get ideas out of your head and onto paper quickly. After that, designing it on a computer is always simpler. Drawing helps you develop your imagination since, once you get the hang of it, you'll always start with plain white paper.
Try to sketch and conceptualize your idea
Delivery and support. Do not forget to get feedback from others since it needs to be “beautiful and meaningful” in people’ eyes, not your eyes. The logo is the first thing that people see. It is the face of your company, so it needs to be perfect.
To have the final, the demo version needs many feedbacks before
It is only the basic process of making a logo, but the real process needs a lot of effort from the branding team. If you need a consultancy team and a design team who are ready for your business’ logo, just let us know!