Happy to have a look at the new website of Lugi's Italian Restaurant empowered by Embery! They use only the finest imported ingredients available and offer seasonal specials throughout the year.
1/ How Embery contribute to Lugi's Italian Restaurant’s new website
Understanding the needs of customer, Embery help Lugi's Italian Restaurant create a new impressive branding toolkit. We also redesign the website to match the branding toolkit with new menus and the booking widget.
2/ The Context and Challenge
Project background and description The proprietor of Luigi’s Italian Restaurant, Lou Volpe, has spent his formative years in both Italy & Australia, as his family built a name for themselves in the hospitality industry. Team Lugi is committed to provide the most qualified and friendly service to locals and holiday makers alike.
The main service of them is Italian food
The menu is amazing and they have such a great list of loyal customers. They came to us with the idea of improving the website to spread the reputation to the neighborhoods.They used to focus on the local customers, but now they want to open more.
The problem The restaurant wants to change their branding. This is a wise first step for any business looking to expand because branding will be the deciding factor in how new customers will be impressed with you.
As a highly qualified restaurant, Lugi’s Italian Restaurant will need such stunning branding to stand out from others. We’ve already told you about “Why branding is so important to your business”, so this will be a practical case.
The goal We focus on creating a perfect branding toolkit for the restaurant. Also, we aim to design a website that can deliver their core value with the speak of colors and details. Hopefully, their customers can understand their message and choose them with trust.
3/ How Embery solve the problem
We design a custom beautiful website with a booking widget, takeaways and dining menus. We create more options for customers to choose and more for them to refer. The restaurant customers have positive feedback with the website.
A booking widget with dine-in menu and take-away menu
4/ The Process and Insight
Access the current identity Making your brand visible, pertinent, and distinctive is the key to distinction and brand identity development. Therefore, it's essential to know not just who your competitors are but also how your brand stacks up in terms of visual presentation.
Create the branding toolkit This is the most important part since it decides how the website and image of the restaurant are built. We designed a logo inspired by the colors of the Italian flag to convey the core value of the restaurant which is to serve authentic Italian dishes. The website background is designed with a darker color tone to highlight the logo and create a classic and luxurious feeling.
In general, the branding toolkit expresses warmth, thoughtfulness, with a hint of Italy.
The branding toolkit with a hint of Italy
Design dine-in & take-away menus We designed 2 types of menus including: Dine-in & Take-away menus. These menus can satisfy the needs of many customers with different needs
Create the booking widget At the same time, Embery also created an online reservation system, with automatic status. This system helps the restaurant to manage the table orders as best as possible, and at the same time creates convenience for customers when they can directly book a table through the website.
We created the booking widget with the hope that it can help restaurants increase the number of customers.
5/ The result Lots of good feedback from customers showing their satisfaction with the food and service quality from the restaurant. The website also looks more professional and luxurious.